Improving your LinkedIn presence as a business

Improving your LinkedIn presence as a business

Although other social media platforms can be more casual, having a strong LinkedIn presence can be helpful to form partnerships and onboard skilled team members. The steps to building an engaging and professional LinkedIn page for your business is straightforward but will require you to put time aside for it. Profile image and banner: Your…

How do people use the internet

How do people use the internet?

Each person uses the internet in a different way. Whether they regularly access the internet for their job or only go on it to watch movies and shows, users have found a way to utilise the internet for their convenience. One particular convenience that has come from the internet is being able to research a…

Making shareable content for Social Media

Making shareable content for Social Media

Content should be produced with the intention of it going viral and being shared across a broad number of platforms. Although this sounds ambitious, it is a good practice to help ensure solid planning is being incorporated into creating content to make an impact on readers. With that in mind, do not be discouraged if…

Why you need Search Engine Optimisation

Why you need Search Engine Optimisation

The term SEO gets thrown around a lot, but what does it mean? Search Engine Optimisation is the process of increasing the quality and quantity of your traffic through organic search engine results. Quality pertains to the types of people that visit your website and how relevant they are to your service and product. Quantity…

Roadmap to a digital transformation

Roadmap to a digital transformation

Digital transformation of a business allows you to reach a wider audience and makes interaction with your business a lot more appealing as it is convenient for customers. This will help your business grow and flourish in today’s atmosphere. To start off your transformation, you need to know the rules. You should protect your business…

Running a successful email marketing campaign

Running a successful email marketing campaign

Email campaigns are important because research shows a large percentage of both adults and teenagers regularly use email. Running a successful email campaign can significantly contribute to customer interactions and generate sales in the long term. How to run a successful campaign? Know your goals: Email campaigns can serve various purposes including nurturing existing customers…

Protecting your business from cybercrime

Protecting your business from cybercrime

Having a digital presence nowadays is crucial to getting the most out of marketing your business. However, being online puts you at risk of being a target for cybercrime, which means that you and your customers are at risk of being scammed, hacked, harassed or stalked. Business owners have legal responsibilities to ensure that their…

Building a social media strategy

Building a social media strategy

The right social media strategy can boost customer interaction and improve customer relationships. A social media strategy will help plan out the type of content that needs to be made, when it needs to be posted, and which platforms are best suitable for your business. What are your social media goals: What do you wish…

Black hat strategies that can damage your website

Black hat strategies that can damage your website

Every business owner is looking to get their business noticed on the search engine results page (SERP). There are various SEO tactics that can be used to get a higher ranking for your brand on Google. However, some strategies – called ‘Black Hat’ strategies – manipulate SEO rules which can be considered unethical, and even…